Website & Content Marketing
Nearly every company has some sort of online presence, and hopefully a website. Don’t just set it and forget it. Your website content is your silent salesperson that many potential customers visit in advance of calling you. Have you heard of content strategy? It includes adding relevant content to your site regularly.
Why would you use it? In most cases, creating new web content is inexpensive and easy, and it helps improve your website’s performance in search engines and updated content helps visitors easily discover your latest news.
Almost all buying decisions begin online and having updated relevant content is a key to attracting your potential customers’ attention.
More than a blog, keeping your web content updated is a regular function your company should keep up on. Make sure your contact information and open hours are up to date as well as any pricing information. Having a regular column on your website is a free or low costs idea to add to your marketing mix, but it does take time.